New Packaging


During a quick stop at my local convenience store to purchase a drink, I came across the new package design for Trident's  gum. This new design caught my attention immediately because of it's bright colours and shiny silver background. After taking a closer I noticed that they have cleverly printed all of the nutritional facts and other necessary info bits on the plastic casing that surrounds the gum for quality control purposes, so that once the plastic wrapper has been removed the consumer truly gets to enjoy the design to it's fullest without all of the confusing eye clutter. This is an Amazing solution to an age old problem that faces and frustrates Graphic Designers on a daily basis! :) The taste of the gum however was not one that I would purchase again... but they have done their job well as I still purchased it! Great job Trident! This solution will definitely inspire some of my own future package designs, showing me that anything is possible.

Thank-you :)