Sportswear Brand ‘Showers’ A Cat to test it's products

The highly notable brand of outdoor sporting gear in most peoples mind would be Columbia. Everything from their rock climbing shoes to their extremely popular outdoor jackets. The brand it's self triumphs over it's competitors in many ways, making any of their items pretty expensive, but durable. With this in mind Columbia has a lot to live up to, which might explain their most recent advertisement to promote their new jackets that claim to have an ultra-breathable waterproof shell. The advertisement it's self is based around the theory that cats hate water. The commercial first shows the cats dislike of water and goes on to put the cat into one of their jackets under a sprinkler to show the jackets effectiveness of keeping the cat dry. This is a very interesting take on an advertisement, that's sure to grab a lot of peoples attention! As entertaining as the Ad may be, I do not think the use of an animal in this way is really appropriate, because it may be sending the wrong message to naive customers as well as animal rights activists.

To each is own, to check it out for your self follow the attached link below:

http://designtaxi.com/news/351947/To-Put-Its-Products-To-The-Test-Sportswear-Brand-Showers-A-Cat/